Become a winner by “losing”

Mark your calendars and grab your scale.

Win by Losing, Blue Cross Blue Shield of Michigan’s popular weight-loss competition for group customers, is ready to kick off another exciting round of friendly competition on August 30. 

Last year, the Blues launched this creative weight-loss challenge as a way for group customers to motivate their employees to create a healthier workplace by shedding those unwanted pounds.

Since the Blues launched the first round of the competition in the fall of 2009, participants from across the state have discovered the benefits of achieving healthier lifestyles. Between two rounds of competition, Win by Losing contestants have lost a grand total of 5,532 pounds – more than two and a half tons of weight.

Registration for the next round of competition starts on August 23. In the meantime, check out this video of some of the winners from the last round of competition and find out how they became the top “losers.”

Visit bcbsm.com/yourhealth to learn more about the competition.