Wednesday, July 21, 2010
Blue Care Network introduces Healthy Blue Living RewardsSM,
’s first outcome-based HMO plan that rewards people with lower insurance costs for improving their health and achieving healthy results. Michigan
This product is an extension of our already successful Healthy Blue LivingSM product. It makes health care more affordable by taking personal accountability to the next level by lowering copays and deductibles for people who achieve healthy goals.
Healthy Blue Living Rewards’ goal is to improve people’s health, thus building a healthier workforce. This plan looks at specific health measures people can manage such as tobacco use, weight, blood pressure, cholesterol, and blood sugar.
What makes Healthy Blue Living Rewards different from other health care products? Well, this is the second outcome-based wellness product we’ve launched this year, with Healthy Blue Outcomes (link: http://www.bcbsm.com/outcomes/) being the other. These two outcome-based products are unique in
and are among the first such products to be offered anywhere in the country. Michigan
Healthy Blue Living Rewards is a product the business community has been asking for, and BCN is once again first to market with an innovative and affordable solution. You can learn more about Healthy Blue Living and Healthy Blue Living Rewards by visiting MiBCN.com/hbl.
at 5:16 PM