Blues Perspectives has moved!

You are being automatically redirected to the new address. Please
if that does not occur, and remember to update your bookmarks.

Blue Cross Blue Shield of Michigan logo

Monday, May 24, 2010

Alternative medicine partnership’s a natural for members

Are you on a healthy road?

If you’re a Michigan Blue Cross member interested in alternative approaches to health care, we’re working to better serve your needs. Through our Blue365 partnership, we’ve teamed with Healthyroads, Inc.TM, a health improvement and wellness subsidiary of American Specialty Health Incorporated.

Healthyroads offers savings on products and services in the areas of:

  • Chiropractic
  • Exercise and movement
  • Massage and bodywork
  • Wellness and fitness centers
  • Mind and body relaxation techniques
  • Diet and supplement advisors
  • Vitamins and supplements
  • Acupuncture (under development)

How does the program work?
To participate in the program, members pay an annual $25 fee to receive discounts of up to 25 percent with 25,000 complementary and alternative medicine providers nationwide.

Or, members can pay an annual $25 fee to get discounts or best pricing at participating affinity fitness club and exercise centers.

Want both? You pay only $40 to receive discounts at alternative providers and participating fitness clubs.

The new Healthyroads program augments our array of other member discount programs, including Healthy Blue XtrasSM and Blue365.
To access Healthyroads, Log into the member secured portal and go to Blue365 (Health and Wellness tab). From there, Healthyroads can be found under the Healthy Choices tab (Wellness).

No comments:

Post a Comment


Content of this blog is ©1996-2010 Blue Cross Blue Shield of Michigan,
a nonprofit corporation and independent licensee of the Blue Cross and Blue Shield Association.