BCBSM is working hard to help Michigan small businesses grow

The key to Michigan’s economic recovery is the growth of small businesses.

That’s why we are developing more affordable plans such as Simply Blue^SM. This PPO plan is designed like no other and it’s the most competitively priced product that we’ve introduced in years.

Designed to give employers flexibility, Simply Blue has several deductible and copayment plan options. It can also be paired with a health reimbursement arrangement or health savings account. Employers can complete their employee benefit package with dental, vision and prescription drug plans.

In addition to the introduction of Simply Blue, our product portfolio will also include PPO and HMO wellness-based and consumer-directed health plans. These new plans will be available to small business owners on Jan. 1, 2011.

Our goal is to help small businesses attract and retain top talent by offering quality health care coverage to their employees at a cost that won’t break their budget. It’s that simple.

Now that’s how a small business grows.