tag:blogger.com,1999:blog-3647383403901946346.post6318451191083702910..comments2010-11-23T02:42:31.540-05:00Comments on Blue Cross Blue Shield of Michigan - Blues Perspectives: Technology, medical equipment driving health care costsEditorhttp://www.blogger.com/profile/03156570389536812948noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-3647383403901946346.post-3600066178421570012010-09-13T15:02:14.391-04:002010-09-13T15:02:14.391-04:00@Christine – You raise an interesting point. I wor...@Christine – You raise an interesting point. I work for Blue Cross Blue Shield of Michigan and have come to recognize that there are two factors at play here: consumer demand for bigger and better and what constitutes an interesting media story. Taking small steps every day toward a healthier lifestyle may not necessarily help sell newspapers or win TV ratings, and it seems to be human nature to look for the shortest path to recovery. <br /><br />However, I’m interested to know your thoughts, and thoughts from others who may be reading this around what constitutes “caring for the total patient.” How might we make these stories more appealing to consumers? <br /><br />Thanks for sharing your voice with our team!<br /><br />###Sven Gustafsonhttps://www.blogger.com/profile/04861828771810384853noreply@blogger.comtag:blogger.com,1999:blog-3647383403901946346.post-76951022831086897772010-09-09T14:10:15.831-04:002010-09-09T14:10:15.831-04:00Maybe the reason that people demand the "late...Maybe the reason that people demand the "latest and greatest" in medical technology is because they don't hear many good stories about how caring for the "total" patient with traditional methods resulted in success but they do hear about the latest advancements. It's another area where media hype helps control the outcome.Unknownhttps://www.blogger.com/profile/01058323648356271873noreply@blogger.com